Brand Head – Home Textiles & Lifestyle Brand

We are seeking a visionary, hands-on, and business-focused Brand Head to launch, build, and scale a premier US-licensed Home Textiles & Lifestyle brand in India.
Backed by a well-established, Noida-based Home Textiles Export House with over 30+ years of global manufacturing and sourcing excellence, this new domestic venture combines world-class supply chain capabilities with a high-growth brand licensing opportunity. As the Brand Head, you will act as the business leader from inception—shaping brand positioning, channel distribution, product assortment, marketing, team building, and P&L performance across India..

Key Responsibilities

1. Business Leadership & Strategy

• Define the multi-year business strategy, market entry roadmap, and Go-To-Market (GTM) plan for the brand in India.
• Take complete ownership of the P&L, including sales revenue, gross margins, operating expenses, inventory turnover, and overall profitability.
• Align brand initiatives with parent company capabilities and ensure compliance with international brand licensing guidelines.

2. Brand Building & Marketing

• Establish the overall brand positioning, narrative, and visual identity tailored to the Indian consumer segment.
• Architect 360-degree marketing strategies covering performance marketing, social media, PR, influencer collaborations, visual merchandising, and above-the-line (ATL) / below-the-line (BTL) campaigns.
• Lead launch campaigns and ongoing brand engagement to drive awareness, recall, and customer acquisition.

3. Product Strategy & Assortment Planning

• Collaborate closely with in-house export design and product development teams to translate global design trends into commercial product ranges for the Indian market.
• Oversee category management, range planning, pricing strategy, margin structures, and seasonal collection rollouts across bed, bath, decor, and living segments.
• Analyze market trends, competitor offerings, and consumer preferences to continuously refine product architecture.

4. Multi-Channel Sales & Distribution

• Build and execute a robust omni-channel distribution strategy spanning:
  • E-Commerce & Marketplaces: Brand website (D2C), Amazon, Myntra, Nykaa Fashion, Tata CLiQ, etc.
  • Retail & Department Stores: Large Format Retailers (LFRs), multi-brand outlets (MBOs), and specialty home decor stores.
  • Direct Retail: Feasibility and rollout of Exclusive Brand Outlets (EBOs) / SIS (Shop-in-Shop) models.
• Establish partnerships, trade terms, and distribution network across key regions in India.

5. Operations, Supply Chain & Merchandising

• Coordinate with internal manufacturing and sourcing teams to ensure timely production, inventory replenishment, and quality control.
• Implement robust Demand Forecasting and Inventory Management mechanisms to optimize working capital and minimize stockouts/markdowns.

6. Team Building & Leadership

• Recruit, mentor, and lead a high-performing cross-functional team across brand management, digital marketing, channel sales, retail ops, and visual merchandising.
• Foster an entrepreneurial, performance-driven culture within the new business unit.

Desired Experience & Qualification

• Experience: 10–15+ years of progressive leadership experience in brand management, business development, or business unit leadership within Home Textiles, Lifestyle, Fashion, Retail, or Premium Consumer Goods.
• Track Record: Proven success in launching, scaling, or managing a brand in India from scratch or early stages.
• Licensing & Global Exposure: Prior experience managing international brand licenses, working with global brand guidelines, or handling cross-border brand partnerships is highly advantageous.
• Omni-Channel Expertise: In-depth knowledge of both offline retail (LFR/MBO/EBO) and digital commerce ecosystems in India.
• Commercial Acumen: Strong financial acumen with demonstrated capability in P&L management, budget allocation, margin structures, and unit economics.
• Experience Required: 10–15+ Years
• Education: MBA or Master’s degree in Marketing, Fashion Management, or Business Administration from a tier-1/tier-2 institution preferred.