Job Description
The Head of PR, CSR & Crisis Management will be responsible for building and safeguarding the organization’s public reputation. This role will lead public relations, corporate social responsibility initiatives, and crisis communication to ensure trust, credibility, and positive stakeholder perception across media, communities, regulators, and the public.
Key Responsibilities
Public Relations & Media Management
Develop and execute integrated PR strategies aligned with brand and business objectives.
Build and maintain strong relationships with journalists, editors, influencers, and media houses.
Manage proactive and reactive media engagement, press releases, interviews, press conferences, and media briefings.
Track media coverage, sentiment, and share of voice.
Corporate Social Responsibility (CSR)
Define and execute the company’s CSR strategy in alignment with organisational values, legal requirements, and community needs across the Group of Businesses.
Identify, manage, and evaluate CSR programs, partnerships, and NGOs.
Ensure transparent reporting and communication of CSR initiatives and impact.
Collaborate with internal teams to integrate CSR into brand storytelling and employer branding.
Crisis & Reputation Management
Develop and maintain crisis communication frameworks, playbooks, and escalation protocols.
Lead communication during crises, issues, or reputational risks.
Act as a key advisor to senior leadership during high-risk situations.
Monitor issues, public sentiment, and potential reputational threats for all the verticals of the Group.
Stakeholder & Government Engagement
Manage communication with key stakeholders, including regulators, government bodies, industry associations, and community leaders.
Support public policy communication and advocacy efforts where applicable.
Content & Messaging
Craft clear, consistent, and credible messaging for sensitive, high-impact situations.
Oversee creation of statements, Q&As, speeches, FAQs, and leadership communication during crises.
Agency & Budget Management
Lead PR and CSR agencies, ensuring alignment, performance, and ROI.
Manage budgets, contracts, and vendor relationships.
Compliance & Governance
Ensure adherence to legal, regulatory, and ethical guidelines in all PR and CSR activities.
Support ESG reporting and sustainability communication in collaboration with relevant teams.
Team Leadership
Build, mentor, and lead a high-performing PR and CSR team.
Foster preparedness, responsiveness, and accountability across the organisation.
Desired Experience & Qualification
- 6–7+ years of experience in sports event operations, preferably grassroots or regional tournaments.
- Strong understanding of Indian cricket ecosystems, especially tennis-ball / street cricket formats.
- Bachelor’s degree in Communications, Journalism, Public Relations, or related field (Master’s preferred).
- 10–18+ years of experience in PR, corporate communications, or reputation management.
- Proven experience managing crises, sensitive issues, and high-stakes communication.
- Experience in Realty/ Infra/ Hospitality/ Gold & Silver industry preferred